/* Industry Results — Main Site Design System (Option G polish)
   Premium black / white / red, rounded cards, bento grid, gradient accents.
*/

:root{
  --ir-red:#ED2B32;
  --ir-red-2:#ff7a80;
  --ir-ink:#0e0e10;
  --ir-ink-2:#1c1c1b;
  --ir-white:#ffffff;
  --ir-gray-50:#f7f7f8;
  --ir-gray-100:#eef0f3;
  --ir-gray-200:#e5e7eb;
  --ir-gray-300:#d1d5db;
  --ir-gray-500:#6b7280;
  --ir-gray-600:#4b5563;
  --ir-gray-700:#374151;
  --ir-gray-900:#111418;
  --ir-radius:14px;
  --ir-radius-lg:20px;
  --ir-shadow-sm:0 1px 2px rgba(14,14,16,.06);
  --ir-shadow:0 8px 24px -12px rgba(14,14,16,.18);
  --ir-shadow-lg:0 24px 48px -24px rgba(14,14,16,.35);
  --ir-shadow-red:0 18px 40px -18px rgba(237,43,50,.45);
  --ir-grad:linear-gradient(135deg,var(--ir-red),var(--ir-red-2));
  --ir-grad-ink:linear-gradient(135deg,#0e0e10 0%,#1c1c1b 100%);
  --ir-ease:cubic-bezier(.2,.7,.2,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body.ir-page{
  margin:0;
  font-family:'Manrope',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  font-size:16px;
  line-height:1.6;
  color:var(--ir-gray-900);
  background:var(--ir-white);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
.ir-page h1,.ir-page h2,.ir-page h3,.ir-page h4,.ir-page h5{
  font-family:'Poppins',sans-serif;
  color:var(--ir-ink);
  font-weight:700;
  letter-spacing:-0.02em;
  line-height:1.15;
  margin:0 0 .6em;
}
.ir-page h1{font-size:clamp(2.2rem,5vw,3.6rem)}
.ir-page h2{font-size:clamp(1.75rem,3.4vw,2.6rem)}
.ir-page h3{font-size:1.25rem}
.ir-page h4{font-size:1.05rem}
.ir-page p{margin:0 0 1em;color:var(--ir-gray-600)}
.ir-page a{color:inherit;text-decoration:none}
.ir-page img{max-width:100%;height:auto;display:block}
.ir-page ul{margin:0 0 1em;padding-left:1.1rem}
.ir-page ul li{margin-bottom:.4em;color:var(--ir-gray-600)}

.ir-container{max-width:1200px;margin:0 auto;padding:0 24px}
.ir-section{padding:80px 0}
.ir-section--tight{padding:64px 0}
.ir-section--dark{background:var(--ir-grad-ink);color:#fff;position:relative;overflow:hidden}
.ir-section--dark::before{content:"";position:absolute;inset:0;background:radial-gradient(700px 350px at 80% -10%,rgba(237,43,50,.22),transparent 60%);pointer-events:none}
.ir-section--dark > .ir-container{position:relative;z-index:2}
.ir-section--dark h1,.ir-section--dark h2,.ir-section--dark h3{color:#fff}
.ir-section--dark p{color:rgba(255,255,255,.78)}
.ir-section--gray{background:var(--ir-gray-50)}
@media (max-width:768px){.ir-section{padding:56px 0}.ir-section--tight{padding:40px 0}}

.ir-eyebrow{
  display:inline-block;font-family:'Manrope',sans-serif;font-weight:700;
  font-size:.78rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--ir-red);margin-bottom:14px;
}
.ir-section--dark .ir-eyebrow{color:var(--ir-red-2)}
.ir-lede{font-size:1.125rem;color:var(--ir-gray-600);max-width:62ch}
.ir-section--dark .ir-lede{color:rgba(255,255,255,.78)}
.ir-section__head{max-width:780px;margin:0 auto 56px;text-align:center}
.ir-section__head .ir-lede{margin:0 auto}

/* ===== Buttons ===== */
a.ir-btn,.ir-btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  padding:14px 26px;border-radius:999px;
  font-family:'Poppins',sans-serif;font-weight:600;font-size:.95rem;
  border:1px solid transparent;cursor:pointer;
  transition:transform .18s var(--ir-ease),box-shadow .18s var(--ir-ease),background .18s,color .18s,border-color .18s;
  text-decoration:none;line-height:1;white-space:nowrap;
}
.ir-btn:hover{transform:translateY(-1px)}
a.ir-btn--primary,.ir-btn--primary{background:var(--ir-grad);color:#fff !important;box-shadow:var(--ir-shadow-red);border-color:transparent}
.ir-btn--primary:hover{box-shadow:0 22px 48px -16px rgba(237,43,50,.6)}
a.ir-btn--ghost,.ir-btn--ghost{background:transparent;color:var(--ir-ink) !important;border-color:var(--ir-gray-300)}
.ir-btn--ghost:hover{border-color:var(--ir-ink);background:var(--ir-ink);color:#fff !important}
.ir-section--dark a.ir-btn--ghost,.ir-section--dark .ir-btn--ghost,.ir-hero a.ir-btn--ghost{color:#fff !important;border-color:rgba(255,255,255,.4)}
.ir-section--dark .ir-btn--ghost:hover,.ir-hero .ir-btn--ghost:hover{background:#fff;color:var(--ir-ink) !important;border-color:#fff}
a.ir-btn--white,.ir-btn--white{background:#fff;color:var(--ir-ink) !important;border-color:#fff}
.ir-btn--white:hover{background:var(--ir-gray-50)}
.ir-btn--sm{padding:10px 18px;font-size:.85rem}
.ir-btn svg{width:18px;height:18px}
.ir-btn-row{display:flex;flex-wrap:wrap;gap:12px}

/* ===== Header ===== */
.ir-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.78);backdrop-filter:saturate(180%) blur(16px);-webkit-backdrop-filter:saturate(180%) blur(16px);border-bottom:1px solid rgba(229,231,235,.7);transition:background .25s ease,box-shadow .25s ease,border-color .25s ease}
.ir-header__inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:14px 0}
.ir-header__logo img{height:38px;width:auto;display:block;transition:transform .2s var(--ir-ease)}
.ir-header__logo:hover img{transform:scale(1.03)}
.ir-header__nav{display:flex;align-items:center;gap:4px}
.ir-header__nav a{
  position:relative;
  font-family:'Poppins',sans-serif;font-weight:500;font-size:.94rem;
  color:var(--ir-gray-700);padding:10px 16px;border-radius:10px;
  transition:color .2s var(--ir-ease),transform .2s var(--ir-ease);
}
.ir-header__nav a::after{
  content:"";position:absolute;left:16px;right:16px;bottom:6px;height:2px;
  background:var(--ir-grad);border-radius:2px;
  transform:scaleX(0);transform-origin:left center;
  transition:transform .28s var(--ir-ease);
}
.ir-header__nav a:hover{color:var(--ir-ink)}
.ir-header__nav a:hover::after{transform:scaleX(1)}
.ir-header__nav a.is-active{color:var(--ir-ink);font-weight:600}
.ir-header__nav a.is-active::after{transform:scaleX(1);height:2px;box-shadow:0 4px 12px -2px rgba(237,43,50,.5)}
.ir-header__nav a.is-active::before{content:"";position:absolute;top:6px;left:50%;transform:translateX(-50%);width:4px;height:4px;border-radius:50%;background:var(--ir-red);box-shadow:0 0 0 3px rgba(237,43,50,.15)}
.ir-header__cta{display:flex;align-items:center;gap:14px}
.ir-header__phone{font-family:'Poppins',sans-serif;font-weight:600;color:var(--ir-ink);font-size:.95rem;display:inline-flex;align-items:center;gap:6px;transition:color .15s}
.ir-header__phone:hover{color:var(--ir-red)}
.ir-header__toggle{display:none;background:none;border:0;width:42px;height:42px;cursor:pointer;flex-direction:column;gap:5px;align-items:center;justify-content:center}
.ir-header__toggle span{width:22px;height:2px;background:var(--ir-ink);border-radius:2px;transition:transform .2s,opacity .2s}
.ir-header__toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.ir-header__toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.ir-header__toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.ir-mobile{display:none;background:#fff;border-top:1px solid var(--ir-gray-200);padding:14px 0}
.ir-mobile a{display:block;padding:12px 24px;font-family:'Poppins',sans-serif;font-weight:500;color:var(--ir-ink);border-radius:0}
.ir-mobile a:hover{background:var(--ir-gray-50)}
.ir-mobile .ir-btn{margin:14px 24px 0;display:flex}
@media (max-width:960px){
  .ir-header__nav,.ir-header__phone{display:none}
  .ir-header__toggle{display:flex}
  .ir-mobile.is-open{display:block}
}

/* ===== Hero ===== */
.ir-hero{padding:96px 0 112px;background:var(--ir-grad-ink);color:#fff;position:relative;overflow:hidden}
.ir-hero::before{content:"";position:absolute;inset:0;background:radial-gradient(800px 420px at 75% -10%,rgba(237,43,50,.28),transparent 60%);pointer-events:none}
.ir-hero::after{content:"";position:absolute;right:-8%;bottom:-12%;width:55%;height:90%;background:radial-gradient(closest-side,rgba(255,122,128,.15),transparent 70%);pointer-events:none}
.ir-hero > .ir-container{position:relative;z-index:2}
.ir-hero__grid{display:grid;grid-template-columns:1.2fr 1fr;gap:48px;align-items:center}
@media (max-width:960px){.ir-hero__grid{grid-template-columns:1fr}}
.ir-hero h1{color:#fff;font-size:clamp(2.4rem,5.4vw,4rem)}
.ir-hero h1 em{font-style:normal;background:var(--ir-grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.ir-hero .ir-lede{color:rgba(255,255,255,.82);font-size:1.18rem;margin-bottom:32px}
.ir-hero__stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px;padding-top:32px;border-top:1px solid rgba(255,255,255,.12)}
.ir-stat .num{font-family:'Poppins',sans-serif;font-weight:800;font-size:2rem;background:var(--ir-grad);-webkit-background-clip:text;background-clip:text;color:transparent;display:block;line-height:1}
.ir-stat .lbl{font-size:.85rem;color:rgba(255,255,255,.6);margin-top:6px;display:block}
.ir-hero__panel{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:var(--ir-radius-lg);padding:28px;backdrop-filter:blur(8px)}
.ir-hero__panel h3{color:#fff;margin-bottom:6px}
.ir-hero__panel p{color:rgba(255,255,255,.7);margin-bottom:18px;font-size:.95rem}

/* ===== Cards & Bento ===== */
.ir-card{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);padding:28px;position:relative;transition:transform .25s var(--ir-ease),box-shadow .25s var(--ir-ease),border-color .25s}
.ir-card:hover{transform:translateY(-4px);box-shadow:var(--ir-shadow-lg);border-color:var(--ir-gray-300)}
.ir-card h3{margin-bottom:8px}
.ir-card p{font-size:.95rem;margin-bottom:14px}
.ir-card__icon{
  width:52px;height:52px;border-radius:14px;
  background:linear-gradient(135deg,rgba(237,43,50,.09),rgba(237,43,50,.03));
  border:1px solid rgba(237,43,50,.18);color:var(--ir-red);
  display:flex;align-items:center;justify-content:center;margin-bottom:18px;
  transition:background .25s var(--ir-ease),color .25s var(--ir-ease),border-color .25s var(--ir-ease);
}
.ir-card__icon svg{width:24px;height:24px}
.ir-card:hover .ir-card__icon{background:var(--ir-grad);border-color:transparent;color:#fff}
.ir-card__tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:14px}
.ir-card__tags span{font-size:.72rem;padding:4px 10px;background:var(--ir-gray-50);border:1px solid var(--ir-gray-200);border-radius:999px;color:var(--ir-gray-600);font-weight:500}
.ir-card__link{display:inline-flex;align-items:center;gap:6px;font-family:'Poppins',sans-serif;font-weight:600;font-size:.9rem;color:var(--ir-red);margin-top:10px}
.ir-card__link:hover{color:var(--ir-ink)}
.ir-card__link::after{content:"→";transition:transform .2s}
.ir-card__link:hover::after{transform:translateX(3px)}

.ir-grid{display:grid;gap:20px}
.ir-grid--3{grid-template-columns:repeat(3,1fr)}
.ir-grid--4{grid-template-columns:repeat(4,1fr)}
.ir-grid--2{grid-template-columns:repeat(2,1fr)}
@media (max-width:960px){.ir-grid--3,.ir-grid--4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.ir-grid--3,.ir-grid--4,.ir-grid--2{grid-template-columns:1fr}}

/* Bento services grid */
.ir-bento{display:grid;grid-template-columns:repeat(6,1fr);grid-auto-rows:minmax(220px,auto);gap:16px}
.ir-bento .ir-card:nth-child(1){grid-column:span 3;grid-row:span 2;background:var(--ir-grad-ink);color:#fff;border-color:rgba(255,255,255,.08)}
.ir-bento .ir-card:nth-child(1) h3{color:#fff}
.ir-bento .ir-card:nth-child(1) p{color:rgba(255,255,255,.72)}
.ir-bento .ir-card:nth-child(2){grid-column:span 3}
.ir-bento .ir-card:nth-child(3){grid-column:span 2}
.ir-bento .ir-card:nth-child(4){grid-column:span 4;background:var(--ir-grad);color:#fff;border-color:transparent}
.ir-bento .ir-card:nth-child(4) h3,.ir-bento .ir-card:nth-child(4) p{color:#fff}
.ir-bento .ir-card:nth-child(4) p{color:rgba(255,255,255,.9)}
.ir-bento .ir-card:nth-child(5){grid-column:span 3}
.ir-bento .ir-card:nth-child(6){grid-column:span 3}
.ir-bento .ir-card .ir-card__icon{background:rgba(255,255,255,.04)}
.ir-bento .ir-card:nth-child(1) .ir-card__icon,
.ir-bento .ir-card:nth-child(4) .ir-card__icon{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.15);color:#fff}
@media (max-width:900px){.ir-bento{grid-template-columns:1fr;grid-auto-rows:auto}.ir-bento .ir-card{grid-column:auto !important;grid-row:auto !important}}

/* Services category section */
.ir-cat{margin-bottom:64px}
.ir-cat__head{display:flex;align-items:baseline;justify-content:space-between;gap:24px;margin-bottom:24px;padding-bottom:16px;border-bottom:1px solid var(--ir-gray-200)}
.ir-cat__head h2{font-size:1.6rem;margin:0}
.ir-cat__head .ir-eyebrow{margin-bottom:0}

/* Process steps */
.ir-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:step}
@media (max-width:900px){.ir-steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.ir-steps{grid-template-columns:1fr}}
.ir-step{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);padding:28px 24px;position:relative;counter-increment:step}
.ir-step::before{content:counter(step,decimal-leading-zero);font-family:'Poppins',sans-serif;font-weight:800;font-size:.85rem;background:var(--ir-grad);-webkit-background-clip:text;background-clip:text;color:transparent;display:block;margin-bottom:14px;letter-spacing:.06em}
.ir-step h3{font-size:1.05rem}
.ir-step p{font-size:.92rem;margin:0}

/* Testimonials */
.ir-tm{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);padding:28px}
.ir-tm__quote{font-family:'Poppins',sans-serif;font-weight:500;font-size:1.05rem;color:var(--ir-ink);line-height:1.55;margin-bottom:18px}
.ir-tm__author{display:flex;align-items:center;gap:12px}
.ir-tm__author img{width:44px;height:44px;border-radius:50%;object-fit:cover}
.ir-tm__name{font-family:'Poppins',sans-serif;font-weight:600;color:var(--ir-ink);font-size:.95rem;display:block}
.ir-tm__role{font-size:.82rem;color:var(--ir-gray-500)}

/* FAQ */
.ir-faq{max-width:820px;margin:0 auto}
.ir-faq__item{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);padding:20px 24px;margin-bottom:12px}
.ir-faq__item h3{font-size:1.02rem;margin:0;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px}
.ir-faq__item h3::after{content:"+";color:var(--ir-red);font-size:1.4rem;font-weight:400;line-height:1;transition:transform .2s}
.ir-faq__item.is-open h3::after{content:"−"}
.ir-faq__item p{margin:14px 0 0;color:var(--ir-gray-600);font-size:.95rem;display:none}
.ir-faq__item.is-open p{display:block}

/* Forms */
.ir-form{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius-lg);padding:32px}
.ir-form h3{margin-bottom:6px}
.ir-form__intro{font-size:.95rem;margin-bottom:22px}
.ir-form label{display:block;margin-bottom:14px;font-family:'Poppins',sans-serif;font-weight:500;font-size:.85rem;color:var(--ir-gray-700)}
.ir-form input,.ir-form select,.ir-form textarea{
  width:100%;padding:12px 14px;margin-top:6px;
  border:1px solid var(--ir-gray-300);border-radius:10px;
  font-family:'Manrope',sans-serif;font-size:.95rem;color:var(--ir-ink);
  background:#fff;transition:border-color .15s,box-shadow .15s;
}
.ir-form input:focus,.ir-form select:focus,.ir-form textarea:focus{outline:none;border-color:var(--ir-red);box-shadow:0 0 0 3px rgba(237,43,50,.12)}
.ir-form textarea{min-height:120px;resize:vertical}
.ir-form .has-error input,.ir-form .has-error select,.ir-form .has-error textarea{border-color:var(--ir-red)}
.ir-error{color:var(--ir-red);font-size:.78rem;margin-top:4px;display:block;font-weight:600}
.ir-form button[type=submit]{width:100%;margin-top:8px}
.ir-form__row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media (max-width:560px){.ir-form__row{grid-template-columns:1fr}}
.ir-form__success{background:var(--ir-grad-ink);color:#fff;border-radius:var(--ir-radius-lg);padding:40px;text-align:center}
.ir-form__success strong{color:var(--ir-red-2)}

/* Offer / CTA banner */
.ir-offer{
  background:var(--ir-grad-ink);color:#fff;border-radius:var(--ir-radius-lg);
  padding:64px 48px;position:relative;overflow:hidden;text-align:center;
  border:1px solid rgba(255,255,255,.08);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.06),0 30px 70px -40px rgba(14,14,16,.5);
}
.ir-offer::before{content:"";position:absolute;inset:0;pointer-events:none;background:
  radial-gradient(560px 300px at 94% -10%,rgba(237,43,50,.30),transparent 62%),
  radial-gradient(460px 240px at 2% 110%,rgba(237,43,50,.12),transparent 65%)}
.ir-offer::after{content:"";position:absolute;inset:0;pointer-events:none;
  background-image:linear-gradient(rgba(255,255,255,.03) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.03) 1px,transparent 1px);
  background-size:44px 44px;
  -webkit-mask-image:radial-gradient(ellipse 85% 100% at 50% 0%,#000 15%,transparent 75%);
  mask-image:radial-gradient(ellipse 85% 100% at 50% 0%,#000 15%,transparent 75%)}
.ir-offer > *{position:relative;z-index:2}
.ir-offer h2{color:#fff;margin-bottom:14px}
.ir-offer p{color:rgba(255,255,255,.82);max-width:60ch;margin:0 auto 28px}
.ir-offer .ir-btn-row{justify-content:center}
@media (max-width:640px){.ir-offer{padding:40px 24px}}

/* Work cards */
.ir-work{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media (max-width:900px){.ir-work{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.ir-work{grid-template-columns:1fr}}
.ir-work__item{background:#fff;border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);overflow:hidden;display:flex;flex-direction:column;transition:transform .25s var(--ir-ease),box-shadow .25s var(--ir-ease)}
.ir-work__item:hover{transform:translateY(-4px);box-shadow:var(--ir-shadow-lg)}
.ir-work__img{aspect-ratio:16/10;background:var(--ir-gray-100);overflow:hidden}
.ir-work__img img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ir-ease)}
.ir-work__item:hover .ir-work__img img{transform:scale(1.04)}
.ir-work__body{padding:22px;display:flex;flex-direction:column;flex:1;gap:8px}
.ir-work__cat{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ir-red);font-weight:700}
.ir-work__body h3{font-size:1.1rem;margin:0}
.ir-work__body p{font-size:.9rem;margin:0;color:var(--ir-gray-600)}
.ir-work__body .ir-card__link{margin-top:auto;padding-top:10px}

/* Industries strip (footer of home, links to campaign pages) */
.ir-industries{display:flex;flex-wrap:wrap;gap:10px;justify-content:center}
.ir-industries a{
  display:inline-flex;align-items:center;gap:6px;
  padding:10px 18px;border:1px solid var(--ir-gray-200);border-radius:999px;
  font-family:'Poppins',sans-serif;font-weight:500;font-size:.88rem;color:var(--ir-gray-700);
  background:#fff;transition:all .15s;
}
.ir-industries a:hover{border-color:var(--ir-ink);color:var(--ir-ink);transform:translateY(-1px)}

/* ===== Footer ===== */
.ir-footer{background:linear-gradient(135deg,#17171b 0%,#101014 42%,#401014 74%,#070709 100%);color:rgba(255,255,255,.7);padding:72px 0 32px;margin-top:0;position:relative;overflow:hidden;border-top:1px solid rgba(255,255,255,.06)}
.ir-footer::before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(700px 320px at 8% 8%,rgba(255,255,255,.12),transparent 58%),radial-gradient(640px 280px at 88% 0%,rgba(237,43,50,.18),transparent 60%)}
.ir-footer > .ir-container{position:relative;z-index:1}
.ir-footer__grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px}
@media (max-width:960px){.ir-footer__grid{grid-template-columns:1fr 1fr;gap:32px}}
@media (max-width:560px){.ir-footer__grid{grid-template-columns:1fr}}
.ir-footer__brand{background:linear-gradient(135deg,#fff 0%,#f6f7fa 62%,#ffe9eb 100%);border:1px solid rgba(255,255,255,.18);border-radius:18px;padding:26px 24px 24px;box-shadow:0 24px 60px -38px rgba(0,0,0,.75)}
.ir-footer__brand img{width:min(260px,100%);height:auto;filter:none;margin-bottom:18px}
.ir-footer__brand p{color:#30333b;font-size:.95rem;max-width:36ch}
.ir-footer__col h4{font-family:'Poppins',sans-serif;color:#fff;font-size:.85rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin:0 0 18px}
.ir-footer__col ul{list-style:none;padding:0;margin:0}
.ir-footer__col li{margin-bottom:10px}
.ir-footer__col a{color:rgba(255,255,255,.7);font-size:.92rem;transition:color .15s}
.ir-footer__col a:hover{color:#fff}
.ir-footer__contact{margin-top:14px;font-size:.92rem}
.ir-footer__contact a{color:#1f232b;display:block;margin-bottom:6px}
.ir-footer__contact a:hover{color:var(--ir-red)}
.ir-footer__location{color:rgba(31,35,43,.72);display:block}
.ir-footer__bottom{margin-top:48px;padding-top:24px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;font-size:.82rem;color:rgba(255,255,255,.5)}

/* Detail page sections */
.ir-split{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:start}
@media (max-width:900px){.ir-split{grid-template-columns:1fr}}
.ir-check{list-style:none;padding:0}
.ir-check li{position:relative;padding-left:30px;margin-bottom:12px;color:var(--ir-gray-700)}
.ir-check li::before{content:"";position:absolute;left:0;top:6px;width:18px;height:18px;border-radius:50%;background:var(--ir-grad);box-shadow:inset 0 0 0 4px var(--ir-white)}
.ir-section--dark .ir-check li{color:rgba(255,255,255,.85)}
.ir-section--dark .ir-check li::before{box-shadow:inset 0 0 0 4px var(--ir-ink-2)}

.ir-breadcrumb{font-size:.85rem;color:var(--ir-gray-500);margin-bottom:16px}
.ir-breadcrumb a{color:var(--ir-gray-600)}
.ir-breadcrumb a:hover{color:var(--ir-red)}

/* ========================================================
   v2 — Premium nav polish, inner page heroes, image cards
   ======================================================== */

/* --- v3 Premium nav ---
   Nav link labels need a matching data-text attribute (ghost-bold width
   reservation); links added without it lose layout-shift protection. */
.ir-header{background:rgba(255,255,255,.85)}
.ir-header.is-scrolled{background:rgba(255,255,255,.96);box-shadow:0 12px 32px -20px rgba(14,14,16,.22);border-bottom-color:rgba(229,231,235,.95)}
.ir-header__inner{padding:18px 0}
.ir-header__nav{gap:10px}
.ir-header__nav a{
  font-family:'Poppins',sans-serif;
  font-weight:500;font-size:.8rem;
  letter-spacing:.16em;text-transform:uppercase;
  color:var(--ir-gray-600);
  padding:14px;border-radius:0;text-align:center;
  transition:color .22s var(--ir-ease);
}
.ir-header__nav a:not(.is-active)::before{
  content:attr(data-text);display:block;height:0;overflow:hidden;
  visibility:hidden;pointer-events:none;user-select:none;font-weight:600;
}
.ir-header__nav a:hover,.ir-header__nav a:focus-visible{color:var(--ir-ink);font-weight:600}
.ir-header__nav a::after{
  left:14px;right:14px;bottom:8px;height:2px;
  background:var(--ir-grad);border-radius:2px;
  transform:scaleX(0);transform-origin:100% 50%;
  transition:transform .32s var(--ir-ease);
}
.ir-header__nav a:hover::after,.ir-header__nav a:focus-visible::after{transform:scaleX(1);transform-origin:0 50%}
.ir-header__nav a.is-active{color:var(--ir-ink);font-weight:600}
.ir-header__nav a.is-active::after{transform:scaleX(1);box-shadow:0 4px 14px -3px rgba(237,43,50,.55);animation:irNavLine .5s var(--ir-ease) .1s both}
.ir-header__nav a.is-active::before{top:4px;visibility:visible;animation:irNavDot .45s var(--ir-ease) .35s both}
@keyframes irNavLine{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes irNavDot{from{transform:translateX(-50%) scale(0)}to{transform:translateX(-50%) scale(1)}}
.ir-header__cta{gap:18px}
.ir-header__phone svg{width:15px;height:15px;color:var(--ir-red)}
.ir-header__cta .ir-btn--primary{position:relative;overflow:hidden}
.ir-header__cta .ir-btn--primary::before{
  content:"";position:absolute;top:-20%;bottom:-20%;left:0;width:40%;pointer-events:none;
  background:linear-gradient(105deg,transparent,rgba(255,255,255,.45),transparent);
  transform:translateX(-180%) skewX(-18deg);transition:transform .6s var(--ir-ease);
}
.ir-header__cta .ir-btn--primary:hover::before{transform:translateX(360%) skewX(-18deg)}
.ir-header__nav a:focus-visible,.ir-btn:focus-visible,.ir-header__toggle:focus-visible,.ir-mobile a:focus-visible{outline:2px solid var(--ir-red);outline-offset:3px}
.ir-mobile{box-shadow:0 28px 44px -28px rgba(14,14,16,.2)}
.ir-mobile.is-open{display:block;animation:irMobileIn .28s var(--ir-ease)}
@keyframes irMobileIn{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}
.ir-mobile a[data-nav]{font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ir-gray-600);padding:14px 24px;border-bottom:1px solid var(--ir-gray-100)}
.ir-mobile a[data-nav]:hover{color:var(--ir-ink);background:var(--ir-gray-50)}
.ir-mobile a[data-nav].is-active{color:var(--ir-red);font-weight:600;box-shadow:inset 3px 0 0 var(--ir-red);background:rgba(237,43,50,.04)}

/* --- Inner page hero (Services/Work/About/Contact) --- */
.ir-hero--inner{
  padding:120px 0 96px;
  background:var(--ir-grad-ink);color:#fff;
  position:relative;overflow:hidden;isolation:isolate;
}
.ir-hero--inner .ir-hero__bg{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden}
.ir-hero--inner .ir-hero__bg img{
  position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;object-position:center 40%;
  filter:saturate(.9) contrast(1.06);
}
.ir-hero--inner .ir-hero__bg img{z-index:0}
.ir-hero--inner .ir-hero__bg::before{
  content:"";position:absolute;inset:0;z-index:1;
  background:
    linear-gradient(95deg, rgba(6,6,8,.94) 0%, rgba(7,7,10,.82) 34%, rgba(9,9,13,.42) 70%, rgba(9,9,13,.52) 100%),
    linear-gradient(180deg, rgba(6,6,8,.45) 0%, rgba(6,6,8,.2) 45%, rgba(7,7,9,.75) 100%);
}
.ir-hero--inner .ir-hero__bg::after{
  content:"";position:absolute;inset:0;z-index:1;
  background:
    radial-gradient(760px 420px at 86% 10%, rgba(237,43,50,.26), transparent 65%),
    radial-gradient(520px 260px at 70% 96%, rgba(237,43,50,.10), transparent 60%);
}
.ir-hero--inner::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background-image:
    linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),
    linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);
  background-size:44px 44px;
  -webkit-mask-image:radial-gradient(ellipse 75% 85% at 22% 35%,#000 20%,transparent 70%);
  mask-image:radial-gradient(ellipse 75% 85% at 22% 35%,#000 20%,transparent 70%);
}
.ir-hero--inner::after{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(180deg,transparent 80%,rgba(5,5,7,.5) 100%);
}
.ir-hero .ir-breadcrumb{color:rgba(255,255,255,.6)}
.ir-hero .ir-breadcrumb a{color:rgba(255,255,255,.8)}
.ir-hero .ir-breadcrumb a:hover{color:var(--ir-red-2)}
.ir-hero--inner > .ir-container{position:relative;z-index:2;max-width:1200px}
.ir-hero--inner .ir-eyebrow{color:var(--ir-red-2)}
.ir-hero--inner h1{color:#fff;text-shadow:0 2px 24px rgba(0,0,0,.55)}
.ir-hero--inner h1 em{font-style:normal;background:var(--ir-grad);-webkit-background-clip:text;background-clip:text;color:transparent;filter:drop-shadow(0 0 16px rgba(237,43,50,.4))}
.ir-hero--inner .ir-lede{color:rgba(255,255,255,.86);text-shadow:0 1px 12px rgba(0,0,0,.5);max-width:64ch}
@media (max-width:768px){.ir-hero--inner{padding:80px 0 64px}}

/* --- Reusable image service cards (.ir-svc) shared with homepage --- */
.ir-svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media (max-width:960px){.ir-svc-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.ir-svc-grid{grid-template-columns:1fr}}
.ir-svc{
  position:relative;border-radius:18px;overflow:hidden;
  background:var(--ir-ink);min-height:340px;
  display:flex;flex-direction:column;justify-content:flex-end;
  color:#fff;border:1px solid rgba(255,255,255,.06);
  box-shadow:0 18px 40px -22px rgba(14,14,16,.4);
  transition:transform .35s var(--ir-ease),box-shadow .35s var(--ir-ease);
  text-decoration:none;
}
.ir-svc:hover{transform:translateY(-8px);box-shadow:0 40px 70px -25px rgba(14,14,16,.6)}
.ir-svc__img{position:absolute;inset:0;z-index:0}
.ir-svc__img img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ir-ease)}
.ir-svc:hover .ir-svc__img img{transform:scale(1.08)}
.ir-svc__img::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, rgba(8,8,10,.1) 0%, rgba(8,8,10,.55) 50%, rgba(8,8,10,.96) 100%)}
.ir-svc__body{position:relative;z-index:1;padding:26px 26px 24px}
.ir-svc__cat{font-size:.7rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:#ff8a90;margin-bottom:10px;display:inline-block;padding:5px 10px;background:rgba(237,43,50,.18);border:1px solid rgba(237,43,50,.32);border-radius:6px}
.ir-svc__body h3{color:#fff;font-size:1.25rem;margin:0 0 8px;line-height:1.25;font-weight:600}
.ir-svc__body p{color:rgba(255,255,255,.78);font-size:.93rem;margin:0 0 14px;line-height:1.5}
.ir-svc__link{display:inline-flex;align-items:center;gap:8px;font-family:'Poppins',sans-serif;font-weight:600;font-size:.88rem;color:#fff;text-decoration:none}
.ir-svc__link::after{content:"→";color:#ff5a63;transition:transform .25s}
.ir-svc:hover .ir-svc__link::after{transform:translateX(5px)}
/* Compact photo cards (e.g. related services on detail pages) */
.ir-svc--sm{min-height:210px;border-radius:14px}
.ir-svc--sm .ir-svc__body{padding:20px 20px 18px}
.ir-svc--sm .ir-svc__body h3{font-size:1.05rem}
.ir-svc--sm .ir-svc__body p{font-size:.87rem;margin:0 0 10px}

/* --- Subtle visual depth for dark sections --- */
.ir-section--dark::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:
    radial-gradient(500px 280px at 10% 100%, rgba(237,43,50,.12), transparent 60%),
    linear-gradient(180deg, transparent 70%, rgba(0,0,0,.4));
  z-index:1;
}
.ir-section--dark > .ir-container{z-index:2}

/* --- Split layout helper for inner pages --- */
.ir-split{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:start}
@media (max-width:900px){.ir-split{grid-template-columns:1fr;gap:32px}}
.ir-check{list-style:none;padding:0;margin:0}
.ir-check li{position:relative;padding-left:28px;margin-bottom:10px;color:var(--ir-gray-700)}
.ir-check li::before{content:"";position:absolute;left:0;top:9px;width:14px;height:14px;border-radius:50%;background:var(--ir-grad);box-shadow:0 0 0 3px rgba(237,43,50,.12)}

/* ========================================================
   v3 — Premium polish wave: depth utilities & accessibility
   ======================================================== */

/* --- Photo feature cards (What's included on service pages) --- */
.ir-feat{
  position:relative;border-radius:var(--ir-radius);overflow:hidden;
  background:var(--ir-ink);min-height:240px;
  display:flex;flex-direction:column;justify-content:flex-end;
  border:1px solid rgba(255,255,255,.06);
  box-shadow:0 16px 36px -20px rgba(14,14,16,.4);
  transition:transform .35s var(--ir-ease),box-shadow .35s var(--ir-ease);
}
.ir-feat:hover{transform:translateY(-6px);box-shadow:0 32px 60px -24px rgba(14,14,16,.55)}
.ir-feat__img{position:absolute;inset:0;z-index:0}
.ir-feat__img img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ir-ease)}
.ir-feat:hover .ir-feat__img img{transform:scale(1.06)}
.ir-feat__img::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, rgba(8,8,10,.12) 0%, rgba(8,8,10,.45) 45%, rgba(8,8,10,.92) 100%)}
.ir-feat__body{position:relative;z-index:1;padding:20px}
.ir-feat__body h3{color:#fff;font-size:1.05rem;font-weight:600;margin:0;line-height:1.3;text-shadow:0 1px 10px rgba(0,0,0,.45)}
.ir-feat .ir-card__icon{
  width:44px;height:44px;border-radius:12px;margin-bottom:14px;
  background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.22);color:#fff;
  backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);
}
.ir-feat .ir-card__icon svg{width:20px;height:20px}
.ir-feat:hover .ir-card__icon{background:var(--ir-grad);border-color:transparent;color:#fff}

/* --- Case-study screenshot gallery (project pages) --- */
.ir-shots{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media (max-width:900px){.ir-shots{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.ir-shots{grid-template-columns:1fr}}
.ir-shot{display:block;border-radius:var(--ir-radius);overflow:hidden;border:1px solid var(--ir-gray-200);background:#fff;box-shadow:var(--ir-shadow-sm);transition:transform .3s var(--ir-ease),box-shadow .3s var(--ir-ease)}
.ir-shot:hover{transform:translateY(-4px);box-shadow:var(--ir-shadow-lg)}
.ir-shot img{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:center;transition:transform .6s var(--ir-ease)}
.ir-shot:hover img{transform:scale(1.04)}

/* --- Process steps v2 --- */
.ir-step{
  border-radius:16px;padding:30px 26px 26px;overflow:hidden;
  background:linear-gradient(180deg,#fff 0%,#fcfcfd 100%);
  transition:transform .3s var(--ir-ease),box-shadow .3s var(--ir-ease),border-color .3s;
}
.ir-step::before{
  font-size:2.1rem;margin-bottom:16px;letter-spacing:.04em;
}
.ir-step::after{
  content:"";position:absolute;left:0;top:0;right:0;height:3px;
  background:var(--ir-grad);transform:scaleX(0);transform-origin:0 50%;
  transition:transform .35s var(--ir-ease);
}
.ir-step:hover{transform:translateY(-4px);box-shadow:var(--ir-shadow-lg);border-color:var(--ir-gray-300)}
.ir-step:hover::after{transform:scaleX(1)}
.ir-step h3{font-size:1.08rem;margin-bottom:8px}
.ir-step p{color:var(--ir-gray-600)}

/* Grid-mesh depth for dark heroes that keep a plain background
   (e.g. landing pages, where photography would fight the lead form) */
.ir-hero--mesh::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:
    linear-gradient(rgba(255,255,255,.03) 1px,transparent 1px),
    linear-gradient(90deg,rgba(255,255,255,.03) 1px,transparent 1px);
  background-size:44px 44px;
  -webkit-mask-image:radial-gradient(ellipse 70% 80% at 25% 25%,#000 20%,transparent 72%);
  mask-image:radial-gradient(ellipse 70% 80% at 25% 25%,#000 20%,transparent 72%);
  width:auto;height:auto;left:0;right:0;top:0;bottom:0;
}

/* --- About page confidence sections --- */
.ir-about-story{
  display:grid;
  grid-template-columns:minmax(0,1fr) minmax(360px,.95fr);
  gap:56px;
  align-items:center;
}
.ir-about-story p:last-child,
.ir-about-band p:last-child,
.ir-about-operating-card .ir-check{margin-bottom:0}
.ir-about-mosaic{
  display:grid;
  grid-template-columns:1.2fr .85fr;
  grid-template-rows:180px 180px;
  gap:14px;
}
.ir-about-mosaic figure,
.ir-about-band__media{
  margin:0;
  position:relative;
  overflow:hidden;
  border-radius:var(--ir-radius-lg);
  background:var(--ir-gray-100);
  border:1px solid rgba(14,14,16,.08);
  box-shadow:0 24px 56px -34px rgba(14,14,16,.42);
}
.ir-about-mosaic__main{grid-row:1 / span 2}
.ir-about-mosaic img,
.ir-about-band__media img{
  width:100%;
  height:100%;
  object-fit:cover;
}
.ir-about-mosaic figure:nth-child(2) img{object-position:center 42%}
.ir-about-mosaic figure:nth-child(3) img{object-position:center 54%}

.ir-about-proof{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  overflow:hidden;
  border-radius:var(--ir-radius-lg);
  background:
    linear-gradient(135deg,rgba(237,43,50,.96),rgba(180,18,26,.92) 42%,#151518 100%);
  color:#fff;
  box-shadow:0 28px 60px -36px rgba(14,14,16,.55);
}
.ir-about-proof div{
  min-height:154px;
  padding:28px 26px;
  border-right:1px solid rgba(255,255,255,.16);
  display:flex;
  flex-direction:column;
  justify-content:flex-end;
}
.ir-about-proof div:last-child{border-right:0}
.ir-about-proof strong{
  display:block;
  color:#fff;
  font-family:'Poppins',sans-serif;
  font-size:1.1rem;
  line-height:1.2;
  margin-bottom:8px;
}
.ir-about-proof span{
  display:block;
  color:rgba(255,255,255,.78);
  font-size:.93rem;
  line-height:1.5;
}

.ir-about-operating-card{
  background:
    linear-gradient(180deg,#fff 0%,#fbfbfc 100%);
  border:1px solid var(--ir-gray-200);
  border-top:4px solid var(--ir-red);
  border-radius:var(--ir-radius-lg);
  padding:32px;
  box-shadow:var(--ir-shadow);
}
.ir-about-operating-card h3{font-size:1.2rem;margin-bottom:18px}

.ir-about-capabilities .ir-feat{min-height:310px}
.ir-about-capabilities .ir-feat__body{padding:24px}
.ir-about-capabilities .ir-feat__body p{
  color:rgba(255,255,255,.78);
  font-size:.93rem;
  line-height:1.5;
  margin:8px 0 0;
  text-shadow:0 1px 8px rgba(0,0,0,.36);
}

.ir-about-band{
  display:grid;
  grid-template-columns:.95fr 1.05fr;
  gap:52px;
  align-items:center;
}
.ir-about-band__media{
  min-height:420px;
  border-radius:24px;
}
.ir-about-band__media img{
  position:absolute;
  inset:0;
}
.ir-about-band__media::after{
  content:"";
  position:absolute;
  inset:0;
  background:linear-gradient(180deg,rgba(8,8,10,.02),rgba(8,8,10,.18));
  pointer-events:none;
}
.ir-about-values .ir-card{height:100%}
.ir-about-values .ir-card p{margin-bottom:0}

.ir-about-faq{
  max-width:940px;
  display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:14px;
}
.ir-about-faq .ir-faq__item{
  margin:0;
  padding:24px;
  height:100%;
}
.ir-about-faq .ir-faq__item h3{
  cursor:default;
  align-items:flex-start;
}
.ir-about-faq .ir-faq__item h3::after{display:none}
.ir-about-faq .ir-faq__item p{
  display:block;
  margin-top:12px;
}

@media (max-width:980px){
  .ir-about-story,
  .ir-about-band{grid-template-columns:1fr;gap:34px}
  .ir-about-mosaic{grid-template-rows:200px 200px}
  .ir-about-proof{grid-template-columns:repeat(2,1fr)}
  .ir-about-proof div:nth-child(2){border-right:0}
  .ir-about-proof div:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.16)}
}
@media (max-width:700px){
  .ir-about-mosaic{grid-template-columns:1fr;grid-template-rows:auto;gap:12px}
  .ir-about-mosaic__main{grid-row:auto}
  .ir-about-mosaic figure{aspect-ratio:16 / 10}
  .ir-about-proof,
  .ir-about-faq{grid-template-columns:1fr}
  .ir-about-proof div{
    min-height:auto;
    border-right:0;
    border-bottom:1px solid rgba(255,255,255,.16);
  }
  .ir-about-proof div:last-child{border-bottom:0}
  .ir-about-operating-card{padding:26px 22px}
  .ir-about-band__media{min-height:0;aspect-ratio:16 / 11}
  .ir-about-capabilities .ir-feat{min-height:280px}
}

/* ===== Legal pages (privacy / terms) ===== */
.ir-legal{max-width:800px;margin:0 auto}
.ir-legal h2{font-size:1.4rem;margin:2.2em 0 .7em;padding-bottom:.45em;border-bottom:1px solid var(--ir-gray-200)}
.ir-legal a{color:var(--ir-red);font-weight:600}
.ir-legal a:hover{text-decoration:underline}
.ir-legal__notice{background:var(--ir-gray-50);border-left:3px solid var(--ir-red);border-radius:0 var(--ir-radius) var(--ir-radius) 0;padding:18px 22px}
.ir-legal__notice p{margin:0}
.ir-legal__contact{background:var(--ir-gray-50);border:1px solid var(--ir-gray-200);border-radius:var(--ir-radius);padding:24px 26px;margin-top:24px}
.ir-legal__contact p{display:flex;align-items:flex-start;gap:10px;margin:0 0 12px}
.ir-legal__contact p:last-child{margin-bottom:0}
.ir-legal__contact svg{width:18px;height:18px;flex:none;color:var(--ir-red);margin-top:3px}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important}
  html{scroll-behavior:auto}
}